Facebook is one of the most powerful business sales generators ever created. For one thing, it is the chosen platform for over 2.7 billion active monthly users. In addition to it having such a huge user base, it also has the ability to allow businesses to market to customers with a specific cluster of demographic, geographic, and buying habit traits. One top of that the platform also has a relatively low barrier to entry financially. For free, a business could possibly reach thousands or even millions of potential customers with their brand and offer message. It is the leading social media platform for online users, 70% of Americans use it, and users spend about 58.5 minutes on the platform each day. Considering these groundbreaking facts, Facebook is an absolute game changer for small business owners. And yet, millions of businesses still don’t have a Facebook presence, and of those who do have a Facebook presence, they do not engage their customers on a regular basis. In this post we give you a 5 step process for building a presence on Facebook for your business.
Step 1 – Create a Facebook Page
Before you can engage with users of Facebook you first have to create a page for your business. Creating a page for your business is different from creating your personal page but the concept is the same. You will need basic business information related to your business including: business name, phone number, email address, website address, business hours, and a unique username. Keep in mind that you do need a personal Facebook page before you can create a business page. You can create your page at https://www.facebook.com/business/pages.
Step 2 – Create a Posting Schedule
Potential customers engage with content, not with pages. Therefore before you even start to welcome people to your Facebook page, develop a schedule for providing engaging content. It’s a good idea to post at least three times a week so take out a calendar and pick 6 months of dates you plan to post on. To make it easier you can use Facebook’s on post scheduling tool detailed here or post scheduling software such as buffer.com.
Step 3 – Pre-Select Topics for 6 Months Out
Now that you have a fixed schedule for your posts, it’s time to choose your content. Take the time to pre-choose content for at least six months (preferably a year). Be sure to not fill your post schedule with post topics that are nothing but sales pitches. Typically your followers do not want to feel like they are being sold something. This is the big mistake most new business Facebook page creators make. They start posting about their business products and services. Instead, make at least 75% of your posts just useful (non-salesy) content and throw in a call to action that refers them to your products and services 25% or less of the time. Examples of good post topics include: Contests or giveaways, Industry news, testimonials, holiday celebration, or ask for feedback.
Step 4 – Welcome People to Your Page
Now it’s time to put your social network to work. Invite friends and social media followers to join and like your page. If you have pre-scheduled your posts in steps 2 and 3 then your new page followers will already have content scheduled to keep them engaged. Periodically you may interrupt or add to your schedule of posts comments on current events as they occur but the important thing here is to stay consistent. Feel free to promote your page outside of Facebook, with your friends, family, other social network followers, co-workers, etc.
Step 5 – Convert Your Followers
The ultimate goal of a business page should be to increase brand awareness and get more sales. To do this you have to strategically offer calls-to-action so that a significant percentage of your followers can become customers or clients. Convert them to your product or service. Convert them to an exclusive Facebook group for premium content. Invite them to use your service, or read your blog posts. Whatever you do, don’t lose sight of your ultimate goal to convert your users into customers.
Building an engaging presence on Facebook can be a powerful weapon to increase your brand awareness and increase your sales. Be one of the elite businesses that not only develop a presence on Facebook, but an effect one. Following the steps in this post will help you to lay a strong foundation for building an engaging group of followers who are eager to become your customers.
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